By Chris Jeng, Founder of European Gateway
Coaching isn’t just about feedback—it’s about transformation. In today’s AI-driven B2B sales world, leaders are using data to unlock rep performance at scale. Chris Jeng of European Gateway shares how sales managers can leverage AI tools like Gong, Salesloft, and Wingman to turn raw call data into actionable coaching insights. This isn’t about guesswork—it’s about measurable growth, visibility, and accountability.
Gong: Post-Call Coaching Intelligence
Gong is known for its deep conversation analytics. It transcribes calls, highlights key moments like objections or competitor mentions, and uses AI to surface coaching opportunities. Sales managers can see where reps talk too much, miss critical questions, or fail to follow up. Gong also benchmarks rep performance against top performers, making it easy to identify who needs help—and exactly where. As Chris Jeng notes, ‘Tools like Gong give leaders the visibility they need to coach with clarity and context.’
Salesloft: Multichannel Coaching Insights
Salesloft combines cadence management with conversation intelligence. For coaching, it offers real-time feedback on emails, calls, and messaging consistency. Managers can review rep performance across the entire sales journey, not just the calls. It’s especially strong for guiding reps on tone, timing, and follow-up strategy—making it a valuable tool for improving outreach quality and overall sales execution.
Wingman: Real-Time Coaching on Live Calls
Wingman stands out for its real-time coaching during live calls. Unlike tools that analyze after the fact, Wingman pops up mid-conversation with tips, objection responses, and next-step prompts. This live assistance helps reps course-correct in the moment. For managers, Wingman offers post-call insights and trend tracking—great for identifying long-term coaching themes across the team. According to Chris Jeng, ‘Real-time coaching like this helps reps level up while they sell.’
The ROI of AI-Driven Coaching for Sales Teams
Each platform—Gong, Salesloft, and Wingman—offers a unique edge. Gong gives deep post-call analysis, Salesloft supports multichannel coaching, and Wingman offers real-time guidance. Together or separately, they turn AI into a coaching engine. Sales leaders who embrace these tools see faster ramp times, higher close rates, and more consistent performance across the board. As Chris Jeng of European Gateway puts it, ‘When coaching is driven by data, progress becomes predictable—and success becomes scalable.’